Author: Jacob

Let’s face it: advertising is changing faster than your favorite social media feed refreshes. What worked yesterday might not cut it tomorrow, and staying ahead of the game is all about keeping your eyes on the trends. So, what does the future hold for digital advertising in 2024 and beyond? Here’s a sneak peek at…

Running ad campaigns can feel like cooking without a recipe—you throw in some ingredients and hope for the best. But here’s the thing: with the right tools and strategies, you can figure out what’s working, what’s not, and how to serve up a campaign that sizzles. Let’s talk about how to use analytics to fine-tune…

Advertising can feel like a buffet—you’ve got a ton of options, and they all promise great results. Two heavy hitters in the digital advertising world are native ads and display ads. If you’ve ever wondered what sets them apart and which one is the better choice for your business, you’re in the right place. Let’s…

We live in a video-first world. From TikTok to YouTube, video content is everywhere—and for good reason. It’s eye-catching, engaging, and converts like crazy. If you’re not using video ads in your marketing strategy yet, you’re leaving money on the table. Don’t worry, though—I’ve got your back! Let’s walk through some simple tips to create…

Ah, paid advertising—a marketer’s best friend and worst enemy. It can skyrocket your brand or burn through your budget faster than your morning coffee cools. The key to success? Knowing what not to do. Let’s dive into the top five mistakes that can derail your campaigns and, of course, how to steer clear of them. 1.…

Let’s face it, not every customer is ready to commit on the first visit. Sometimes, they browse, check the price, and then—poof—they’re gone. But don’t worry, they’re not lost forever. That’s where retargeting swoops in like a superhero, helping you bring those wandering customers back to your site. So, buckle up because we’re diving into how…

Ads are everywhere. Scroll through your favorite social media app, drive down the highway, or turn on the TV, and boom, ads galore! But have you ever stopped to think about why some ads stick with you while others fade into the background? The secret sauce is psychology, my friend. Yes, understanding what makes people tick…

Let’s be real—planning an ad budget isn’t the most glamorous task, but if you’re looking to get the most bang for your buck, it’s absolutely crucial. Whether you’re running a small side hustle or scaling a full-fledged business, knowing how to allocate your ad dollars can mean the difference between a campaign that prints money…

So, you’re ready to dive into online advertising, but you’re stuck in the ultimate showdown: Google Ads vs. Facebook Ads. It’s like picking between coffee and tea—both can get the job done, but which one fits your business goals better? Let’s break it down, and by the end, you’ll have a clearer idea of where…